Google’s Mobile Update and Pinnacle Cart 3.8

google-mobileHappy Spring everyone! For many of us, this winter can’t end soon enough. Spring is traditionally a time to clean up and start all of those projects you have been putting off all winter, so here are a few to add to your list.

You may have received an email from Google recently informing you of their upcoming algorithm update. This one is pretty major, and will include a mobile-friendly factor. Essentially if your site isn’t mobile friendly, you are going to get penalized for it. As I have discussed in previous articles, there are a few ways to achieve a mobile-friendly design, but the recommended approach going forward is a responsive design (you can read more about responsive design in our article here). Responsive design is the way of the future, as it gives the mobile user the same rich experience as the desktop and tablet user. Which leads me to my next point…

Pinnacle Cart finally came out with their 3.8 version. They completely rewrote the admin area of the cart, making it much more user-friendly, but more importantly they converted their templates system to responsive – meaning there is no longer a mobile-specific version of the site. This is good news, as many of you have complained about the generic look and feel of the mobile-specific version, as well as the lack of features and functions in it. They have also added support for CIM, which allows your customers to store credit card numbers while still being PCI compliant. That feature alone may be worth the cost of the upgrade. We also have a CIM module available for the 3.7 version of Pinnacle Cart if you are interested.

Here’s the bad news…upgrading to 3.8 is not as simple as clicking a button, it requires a complete rebuild of your store. For many of you with older Pinnacle Cart sites, this may be something you want to consider as there are many improvements to the new version. We can migrate your existing data and give you a fresh new responsive look while we are at it. For those of you who have a fairly new version of Pinnacle (3.7.13 and up), we can convert your existing design to responsive. The cost and complexity will depend on how complex your design is, but as a general ballpark it will be in the $500 to $1000 range.

I’d strongly suggest either upgrading to 3.8 or converting your existing site to responsive in the coming year. Your mobile users need to have the same rich experience as your desktop users, as the number of mobile users will just keep increasing.

Contact us today to find out what the best option is for your site.