Pinnacle Cart 2018 To-Do List

Pinnacle Cart 2018 To-Do List

By now, everyone has recovered from the craziness of the holidays and are ready to start focusing on their e-commerce sites again.  We always get a lot of ‘what should I be working on this year’ types of questions, so I thought I would put together a 2018 Pinnacle Cart To-Do list for you. UPS/FedEx […]

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Is SEO Still Worth it in 2018?

Last year at this time I was writing about how SEO has changed in the last couple of years to become more about relevancy than just keywords.  This year the SEO trends are similar, but there is also the nagging question about whether or not SEO is still worth the effort at all.  Before you […]

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Should Your Business Be Selling On Amazon?

In 2017, Amazon accounted for 44% of ALL e-commerce transactions in the US, and that number is expected to pass 50% in the next few years.  Competing with Amazon has always been extremely difficult, but the bigger problem for store owners is the fact that more and more people are STARTING their search on Amazon.  […]

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Facebook Advertising

Not Running Facebook Ads? You Should Be!

At the end of 2017, Facebook had approximately 2.2 billion active users on its platform.  Let that sink in for a minute – 2.2 BILLION.  That means that over 1/4 of the world’s population logged into Facebook at some point in the last couple of months.  And while they are there, Facebook gathers all sorts […]

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Pinnacle Cart Shipping Automation

Shipping & Order Automation in Pinnacle Cart

One of the things most e-commerce owners hate about their job (other than dealing with difficult customers) is the task of processing and shipping orders.  I’m continually surprised by how many of our clients are doing it the ‘old fashioned’ way by copying and pasting addresses out of Pinnacle Cart into whatever shipping software they […]

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Creating Perfect Product Images

Product images are one of the most important aspects of an e-commerce site, and yet I am continually amazed at how little effort is put into them by store owners.  There is nothing worse than landing on a beautifully designed e-commerce site, only to be disappointed by low-quality images.  Even worse is waiting 30 seconds […]

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What is TLS?

What is TLS and how does it affect you?

Many of you have probably received an email from Authorize.net, PayPal or other third party providers recently talking about disabling TLS 1.0 and 1.1 in the coming months.  You may also have had to deal with TLS in your monthly PCI compliance scans. In this article I’ll cover what TLS is, what the security issues are, and […]

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